Competitive Advantages of TM AKANT
Competitive advantage is such a combination of greater product utility. A higher product utility means that the consumer receives additional benefits from higher rates for which he pays an added cost. More money is paid for additional benefits. Higher product utility, that a consumer receives, exceeds the extra cost that he has to pay for it.
Our products are positively distinguished due to its: new features, higher quality, strong brand, qualitative service.
New product features:
- glue-less technology (News 2008) that guarantees high eco-friendliness, elasticity, aesthetic design, resilience and extraordinary orthopedic effect;
- zoned spring units (News 2009) and produced on its basis spring mattresses with five firmness, that provide the highest orthopedic and anatomical effect as well as healthy rest;
- “Pillow-Top” mattresses (News 2010) are of enhanced comfort and have in twice longer useful period.
- certification of the company according to the International Standards: ISO 9001:2008, ISO 14000:2004.
Heightened products quality: products discrepancy according to the accepted International Standards is about 0,002% (2 for 1000 psc) and as a consequence the warranty periods are: economy class – 1.5 years, standard class – 3 years, elite class – 10 years, comfort class- 10 years, de luxe class – 15 years.
Strong Brand: due to its qualities and properties, Akant mattresses surpass usual characteristics of the competitors. Everyone who has bought Akant mattresses once, he won’t ever buy mattress of another producer. It is proved by the time.
Qualitative service is achieved be the enterprise through its own distributive network allover the world (“AKANT – Mattress World”):
- free delivery of products (or for low cost) to the consumer;
- production of the nonstandard mattress for the consumer's request;
- having its its own distributional network makes it possible to provide with prompt warranty service.
Working with the Consumer, for the Consumer and in the name of the Consumer, company professes the principle:
“Better to lose in price than in quality and environmental friendliness of products”
Despite the crisis, which originated in Ukraine and throughout the world, leading to a global increase in prices of all raw materials, company Akant + K doesn’t save on the quality of their products. We continue to import raw materials from manufacturers with a worldwide reputation and the highest quality that would make your dream healthy and comfortable: